Global Marketing Strategies Jean Pierre Jeannet PDF 724e83968

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Global Marketing Strategies PDF




by Jean-Pierre Jeannet : Global Marketing Strategies

ISBN : #8185502854 | Date : 2002-09-01

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PDF-d59d7 | The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on prac… Global Marketing Strategies


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Global Marketing Strategies by by Jean-Pierre Jeannet

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